Consumers no longer separate skincare from makeup. They expect skin-like results, not makeup lines. Hybrid formulas have become the latest craze with consumers, but applying these products to greatest advantage often demands a new generation of application tools.

Here, Anisa Telwar Kaicker explains how beautiful skin begins with formula application—and why she’ll be launching a product at MakeUp in NewYork, called HyFi, which satisfies the need.